When two giant pion signs are lighted at Boch Nash in Norwood tomorrow to open their new showroom, they will serve as a tribute to a mechanic who started as a 30c-an-hour grease boy 33 years ago and who built a business, step by step into one of the most successful Nash dealerships in the country.
Andrew Boch, the owner of Boch Sales and Service, started his own auto repair shop in a one-door garage in 1938, and with one tool box began creating the Boch Legend. It didn’t take long before car owners from the Norwood area began to flock to Andy, who was steadily building a solid reputation for efficient, quality service.
In 1945, Mr. Boch signed his Nash franchise, and was told that his new car potential was a ” . . . good 40 cars a year.” Today Boch’s selling potential is more than 700 new cars, not to mention the hundreds of used cars that are sold.
Andy, as he is known to all that know him, feels that he has done his part in the business, and is now content to act as overseer to his two sons. Ernie and Richie, who have added a young, aggressive spirit to the solid foundation built by their father.
Ernie Boch is the general manager, with a well-trained office staff, and six full-time salesmen, which Ernie calls ” . . the best in the business,” working for him. Richie’s job is to continue providing the top-notch Boch service that has been typical since Andy first began the business.
In addition to the two 45 foot pylon lights, which will make the Boch name visible for miles around, the used car department will also be readily spotted after dusk when the newly installed “roof of lights” over the used ear lot is turned on.
Henry Scanzio, Sales Manager, and Salesmen Jo McEttrick, Jim McGee, Frank DeMeo, Harry Rich, and John Murphy round out the sale start while Ed Motta, Parts and Used Car Reconditioning manager, and Jim Carleon, Office Manager, help to keep the whole organization working at tip-top shape.
Truly the progress made by Andy Boch is one more in a long line of great American success stories.
14 Jul 1957, Sun The Boston Globe (Boston, Massachusetts)
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(All articles were originally published in the Norwood Messenger unless otherwise noted)