The Village Automotive Group’s expansion into the Saab market marked a significant milestone for the company in Norwood, Massachusetts. On July 29, 2008, Village owner Ray Ciccolo announced that he had acquired the Central Auto Group’s Saab dealership and would be renaming it Saab of Norwood.
Ciccolo stated that he planned to invest over $1 million in renovations at the 700 Providence Highway (Route 1) location. The upgrades were necessary to meet General Motors’ requirements for its premium brands, including Cadillac, Hummer, and Saab. The renovation process was expected to be completed within a year.
The addition of Saabs to Village Automotive’s lineup marked an exciting development in the company’s history. Ciccolo emphasized that his dealership, Cadillac Village of Norwood, was already the busiest Caddy dealership in New England. By incorporating Saabs into their inventory, Village Automotive aimed to capitalize on the growing demand for premium vehicles.
Ciccolo revealed that General Motors had assisted Village Automotive in acquiring Central Saab due to the automaker’s efforts to consolidate its locations for premium brands. The sale price of the dealership was not disclosed, but Ciccolo confirmed it exceeded $1 million.
The Automile stretch of Route 1 has been a successful location for Village Automotive since their arrival in Norwood ten years ago. Ciccolo attributed this success to the area’s upscale dealerships and the resulting increase in business due to upgraded facilities.
As Village Automotive continued to grow, it was clear that their commitment to providing exceptional customer experiences would remain a top priority. The acquisition of Saab of Norwood marked an exciting new chapter for the company, and residents of Norwood looked forward to seeing how this development would shape the local automotive landscape.
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