A long-time dream of Mal and Lester Goldston is last coming true today, with the grand opening of Mal’s Bargain Center on Route No. 1, Providence Highway in Norwood. “Twenty years of inspiration and hard work have gone into the background and planning,” says personable Mal, who, smiling nostalgically, reminisced about his past twenty years in business.
Mal’s first experience consisted of selling store to store as a jobber, handling various menswear and sporting goods lines.
Then 11 years ago, Mal with brother Lester, opened the first of three great Bragain Centers in South Norwood, bringing to the people in 35 towns in and
around Norfolk County Mai’s success story of merchandising . . .
“Quality at low prices of name brands.” Three years later, the
people of Hyde Park were introduced to a new Mal’s Store, and so Mat and Lester GoIdston unfolded another step in their long plans to bring more for
the shopping dollar to Mr. and Mrs. Family with average income.
Six years later the heels of progress moved on and the third great store was opened at 1016 Great Plain Avenue in Needham.
Successful years follow, years that won many friends from as far off as China and Alaska and, of course, in and around Norfolk County, all coming to know of Mal’s wonderful bargains.
Emerson once said, “If a man has good corn, or wood, or boards, or pigs to sell, or can make better chairs or knives, crucibles, or church organs than anybody else, you will find a broad, hard beaten road to his house, though it be in the woods.” Thus comes a new Mal’s Bargain Center’ today . . . not in the woods, but on the Providence Highway In Norwood.
Here at last the goal is reached, a giant self-service shopping center for the entire family. Everything is presented on beautiful bins, so that the shopper can see the famous name-brand merchandise at the low prices. The friendly atmosphere of family shopping is easily recognized in this store of the future.
Mal also says. “We believe the future of retailing is self-service and highway shopping by the women on wheels who make up about 85 percent of American shoppers,”
Thus another story of success is unfolded — a dream coming true for Mal and Lester Goldston in the great tradition of American enterprise.
(All articles originally published in the Norwood Messenger)