Norwood Antiques Dealer Finds New Life on Internet-July 13, 1998

In the quaint town of Norwood, a remarkable transformation was underway in the world of antiques and collectibles. Harvey Schlesinger, a seasoned antiques dealer, had embarked on an innovative journey by harnessing the power of the internet to showcase his vast collection of rare artifacts. As the proprietor of International Arts, Antiques, Collectibles Forum Ltd., Schlesinger’s company had become a pioneer in utilizing the digital realm to sell antiques.

The year was 1996 when Schlesinger first created his company’s website, “The Forum” (www.the-forum.com). This pioneering venture would go on to become one of the largest antique dealerships on the internet. The site boasted an impressive array of artifacts from 25 esteemed dealers, including pottery, glass, jewelry, posters, and other rare collectibles. Each day, between 2,000 to 3,000 visitors would flock to “The Forum” in search of unique treasures.

Schlesinger’s approach to the internet was refreshingly straightforward. As an antiques dealer who had never been at the forefront of technological advancements, he recognized the potential of the digital age to revolutionize his business. By creating a permanent online presence, Schlesinger and his team could now reach a vast audience, transcending geographical boundaries.

The impact of “The Forum” on the market for antiques and collectibles was undeniable. Dealers like Mary Berube from Pembroke, New Hampshire, who specialized in antique jewelry, noted that the internet had significantly driven up prices. With more people having disposable income to spend online, collectors were now able to browse an extensive array of artifacts from the comfort of their own homes.

Susan Boland, a collector, shared her personal experience with “The Forum.” She had been searching for a rare Fiesta teacup that was missing from her dinner set for over a year. Thanks to Schlesinger’s website, she was able to find the elusive cup and complete her collection.

Rita Terloff, an antiques dealer from Bristol, New Hampshire, also benefited from “The Forum.” She had sold a magazine featuring Marilyn Monroe for $100 online, despite initially pricing it at $20 in her store. The internet had opened up new avenues for business, allowing dealers like Terloff to reach customers worldwide.

In fact, the internet was transforming the way antiques were bought and sold altogether. Last year, an estimated $2 billion worth of antiques were sold online, according to Auctioneer magazine. Large companies such as Time Warner were setting up their own auction sites, further solidifying the internet’s role in the world of antiques.

Schlesinger’s website was not only a commercial success but also a testament to his innovative spirit. He had single-handedly created a platform that allowed collectors and dealers to connect on a global scale. As he noted, “The Internet generates the kind of traffic no other venue can bring.” With over 3,000 visitors per day, “The Forum” was an unparalleled success story in the world of antiques.

However, not all dealers shared Schlesinger’s optimism about the internet’s impact on their business. Some feared that the rise of online sales would lead to a decline in traditional antique shops, where damaged goods and leftovers would be dumped. Greer, another dealer, disagreed with this notion, stating that the internet was simply an additional avenue for selling antiques.

Schlesinger concurred, emphasizing that in-person buying would always have a place in the world of antiques. He believed that collectors derived immense pleasure from holding and admiring artifacts, a feeling that online shopping could never replicate.

As the article came to a close, it was clear that Harvey Schlesinger’s pioneering venture had left an indelible mark on the world of antiques and collectibles. His innovative use of the internet had opened up new possibilities for collectors and dealers alike, forever changing the landscape of this fascinating industry.

Archival Note: This article has been dynamically reconstructed from the original public record print archives of the Patriot Ledger