Bert Newman of Knox Smith Dodge Announces “Road Test Ride”-This Day in Norwood History-January 15, 1953

Bert Newman. Sales Manager of Knox-Smith, Inc, today announced a “Road Test Ride” program to familiarize the motoring public with the 140-horsepower Red Ram V-Eight engine and other outstanding new features of the 1953 Dodge.

Mr. Newman said the “Read Test Ride” was part of a nationwide effort to provide motorists with an opportunity to get behind the wheel of the all-new Dodge.

“Psychologically, the power, responsiveness, and maneuverability of the new Dodge are ideally suited for present-day traffic congestion and parking problems. This is especially true for women drivers.

“Since the introduction of the 1953 model, we have discovered that the public sells itself behind the wheel of the new Dodge. That is the reason we are providing a first-hand opportunity to experience this new form of ‘driver mastery’ It definitely gives you a feeling of control,” Mr. Newman declared.

Motorists may take the “Road Test Ride” by calling upon Knox- Smith. Inc., between the hours of 9 a.m. and 10 p.m. According to Mr. Newman they will be under no obligation except to complete the 12 check points which demonstrate the outstanding features of the new Dodge.

The 12 checkpoints of the “Road Test Ride” include break-away acceleration with Gyro-Torque drive, traffic maneuverability, engine economy, increased roominess and visibility, no roll or sway on curves, short turning radius, and easy steering, “scat” gear pick-up for passing, hill-climbing ability, highway handling, and control, road leveling action of Orillow shock absorbers, brake safety with less dipping and easier parking.

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