A huge yellow trailer which rolled into Norwood today and pulled up in front of Regan’s Shoe Store, 637 Washington St., was a welcome sight to everyone with hard-to-fit feet.
Included among the more than SID,0W> worth of merchandise in “Dr. Scholl’s Mobile Unit” are 1650 pairs of shoes Ranging in size from 2 1/2 to 13, AAAAA to EEEE-EEEE for women, and S 1/2 to 16, AAA to EEEEEEE, for men, the shoes include a size and style for virtually every type of foot, whether it be extremely long, short, wide, narrow, stubby, a bunion foot, or just plain normal. The shoes are built on 26 different last styles greatest range in the shoe industry.
Furthermore, because of the immense range of the trailer’s stock, the shoes need not be ordered but may be bought on the spot and worn out of the store.
The trader is coming to town by special arangement between Regan’s Shoe Store and The Scholl Mfg co., Inc., Chicago. In addition to the 1650 pairs of shoes, it contains a complete line of Dr. Scholl’s foot comfort remedies, appliances, and arch supports.
Upon arrival the contents of the trailer will be moved into the Regan store on specially built portable display racks. Then three trained foot comfort experts from Dr. Scholl’s Chicago headquarters will remain available throughout the day to preside foot comfort service to anyone desiring it.
Features of the program are free foot relief demonstrations and a free foot test for everyone who visits the store.
The School men employ the Pedo-graph, a specially-developed device which records an inked impression of the bottom of a person’s foot while the subject is standing. In addition to indicating exact size and last style of shoe required, the record reveals foot troubles, such as weak or falling arches, bunions, and other ailments.
Dr. William M. Scholl, president, who founded the company 50 years ago, says “We have developed the mobile unit program in order to bring fine foot comfort service to the people of America. Through application of scientific principles, we feel we are equipped to cope with almost every common foot ailment.”
Before the program has been completed, the mobile units will have traveled the length and breadth of the United States and visited every area of the entire country.
(All articles originally appeared in the Norwood Messenger unless otherwise noted)