🛒 Depression-Era Deals: A Taste of Norwood’s Grocery Scene in Fall 1938

In the crisp early days of autumn 1938, Norwood’s grocery stores offered a bounty of seasonal staples and household essentials — all at prices that reflected the frugal ingenuity of the Depression era

From native fowl to canned goods and baking staples, the town’s food culture was shaped by practicality, community, and a touch of culinary pride.


🐔 Fresh Fowl & Fall Proteins

At Stop & Shop on Washington Street, shoppers could find:

  • Native fowl: 25¢ per pound — a hearty centerpiece for Sunday dinners
  • Corned beef and lamb cuts: Affordable options for stews and roasts
  • Fresh oysters: First of the season, sold by the pint
  • Salt pork and boiling beef: Staples for soups and frugal meals

🥫 Pantry Staples & Canned Goods

The shelves were stocked with:

  • Grapefruit juice (46 oz): 15¢ per can
  • Tomato juice, pineapple, and shrimp: 10¢ each
  • Spaghetti (Franco-American): 5¢ per can
  • Beans (B&M and Friend’s): 2 large cans for 25¢
  • Norwegian sardines: 4 tins for 25¢
  • Cranberry sauce: 10¢ per tall can

🍞 Baking & Breakfast Essentials

  • Pastry flour (24½ lb bag): 49¢
  • Quaker oats (large pkg): 17¢
  • Aunt Jemima pancake mix: 10¢
  • Baking soda: 4¢ per pound
  • Ivory soap (4 cakes): 27¢
  • Diamond matches (6 boxes): 19¢

🍎 Produce & Dairy

  • New England Macintosh apples: 4 lbs for 15¢
  • California iceberg lettuce: 5¢ per head
  • Native spinach and table grapes: Seasonal favorites
  • Creamery butter: 27¢ per pound
  • Muenster cheese: 19¢ per pound
  • Cream cheese (3 oz pkg): 5¢

☕ Coffee & Beverages

  • Maxwell House coffee: 2 lb tin for 49¢
  • Sanka and Kaffee Hag: 35¢ per pound
  • Big Value coffee: 10¢ per pound — a budget-friendly brew

🧻 Household Goods

  • Paper towels: 5¢ per roll
  • Waldorf tissue (4 rolls): 17¢
  • Old Dutch Cleanser (3 cans): 20¢
  • Bleach, ammonia, and vinegar: 10¢ each

📝 Suggested Sidebar Features

  • 📸 Archival photo of Stop & Shop or A&P storefront in Norwood
  • 🧮 “What $1 Bought in 1938” infographic
  • 🍲 Depression-era recipes using featured ingredients

Here’s the “Then & Now” pantry comparison table in clean, skimmable format — perfect for embedding in your WordPress article or using as a reference for a visual layout:


🛒 Then & Now Pantry Comparison: 1938 vs. 2025

Item1938 Price2025 EquivalentNotes
Canned spaghetti~$1–$1.50Store-brand pasta in tomato sauce
Grapefruit juice (48 oz)15¢~$2.50–$4.00Fresh juice now harder to mass-produce affordably
Pastry flour (24½ lb)49¢~$25–$30Bulk flour for baking, specialty brands
Macintosh apples (4 lbs)15¢~$4–$7Price varies by season and region
Iceberg lettuce (per head)~$2–$2.50Still a budget-friendly staple
Corned beef (per lb)17¢~$5–$7Often sold pre-cooked or deli-sliced
Lamb (various cuts)15¢~$5–$12Premium cuts command higher prices
Maxwell House coffee (2 lb)49¢~$16–$20Depending on roast and packaging

Norwood Free Press from September 16, 1938

By the Norwood Historical Society, created with the assistance of Microsoft Copilot

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