Richard A. Smith, president of the General Drive-In Corporation of Boston, a national theatre chain, announces that moviegoers from the southwest suburban Boston area are soon to have a theatre as fine as any in the country.
The old Norwood theatre in the center of the town of that name, currently undergoing renovations, will reopen as the Cinema at Norwood, and will
be the very last word in beauty and comfort, from marquee to screen. Mr. Smith declares that the plan is to provide the ultimate in convenience in
theatre appointments.
Patrons will be able to watch the films from luxurious pushback seats, designed so that late comers may pass without disturbing those already seated.
The most modern projection equipment will throw the pictures on a new giant screen; and the viewers will watch the show in air-conditioned comfort, coming from thermostatically-controlled apparatus which provides an even temperature summer and winter.
New acoustical treatment will make for the greatest fidelity in sound reproduction.
The theatre front, lobby, box office, restrooms, and refreshment areas are all getting a complete face-lifting. Actually, all that will be left to recall the old Norwood theatre be the four walls.
Plenty of parking space be available nearby, and municipal parking lot at the rear of the theatre will be free to evening movie-goers.
The decor has been designed by Louis Chairemonte, of Merchandising Displays of Boston, who also designed the Music Hall, recently opened; and several other Boston theatres including the Gary, Capri, Saxon, and Beacon Hill.
The General Drive-in Corporation, owners of the popular Cinema Theatre in Framingham, states that the newly-done-over Cinema at Norwood
will be one more of the many luxurious Cinemas which have already been built throughout the country. The corporation is continuing to build new Cinemas and have a number planned for opening in 1963.
In addition to shopping center theatres, General Drive-In currently owns and operates 26 drive-in theatres, 30 suburban theatres, and a chain of 11
bowling centers.
The newest Cinema will be operated with the same high regard for patron comfort that moviegoers throughout the country have begun to associated with the name Cinema.
(All articles originally published in the Norwood Messenger)